Kiehls — Hey, I am Chenqi.

Chenqi Zhu

Hey, I'm Chenqi Zhu ໒𓍼ིྀ𓈒. .𓈒𓍼ིྀ১֯ , a visual designer focused on branding, editorial, and digital systems. I design with clarity, rhythm, and purpose, building visual identities that speak and experiences that connect. My work explores how thoughtful typography, structure, and storytelling can shape the way we see, feel, and interact with the world.

+ Contact Me
+ Resume
+ LinkedIn

Work
01. Kiehl’s
02. Gastrono™ (Coming Soon...)
03. Muve 無印楽動
04. Caora
05. Ambient 1: Music for Airports
06. CampSync
07. Anchor Gin
08. Casa Basics
09. Favo No.6 (Coming Soon...)
10. Bolbo
11. Miriam
12. Expand Your Vision
13. 9102 Record Club

Kiehl’s

/Rebranding
/2026

This project reimagines Kiehl’s through the lens of modern apothecary culture, translating its neighborhood heritage into a contemporary system of transparent, function-led skincare. Drawing from early pharmaceutical rituals and materials, the design emphasizes formulation clarity, tactile realism, and quiet trust—positioning skincare as a restorative practice rooted in science, care, and everyday use.

Original Visual System and Competitive Research

Visual Identity Redesign

Gastrono™→