Muve 無印楽動 — Hey, I am Chenqi.

Chenqi Zhu

Hey, I'm Chenqi Zhu ໒𓍼ིྀ𓈒. .𓈒𓍼ིྀ১֯ , a visual designer focused on branding, editorial, and digital systems. I design with clarity, rhythm, and purpose, building visual identities that speak and experiences that connect. My work explores how thoughtful typography, structure, and storytelling can shape the way we see, feel, and interact with the world.

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Work
01. Kiehl’s
02. Gastrono™ (Coming Soon...)
03. Muve 無印楽動
04. Caora
05. Ambient 1: Music for Airports
06. CampSync
07. Anchor Gin
08. Casa Basics
09. Favo No.6 (Coming Soon...)
10. Bolbo
11. Miriam
12. Expand Your Vision
13. 9102 Record Club

Muve 無印楽動

/Brand Visual Identity
/2025

Muve is a brand extension of the Muji brand, blending its minimalist and calming aesthetics with the vibrant energy of a livehouse, coffee bar, and wine bar. While maintaining Muji’s signature low-saturation color palette, Muve introduces a few fresh accent colors to attract younger audiences ( between 18-35 ), while also offering a new place for original users to relax. Using Muji’s furniture and design language, Muve creates a space that is both comfortable and rhythmic. With diverse zones tailored to different music and lifestyles, it becomes a cultural hub that balances simplicity and energy.

Original Muji Brand

Muve Visual Identity Design

Gastrono™←

Caora→